Marketing Strategies for Business Success
Dress for success Things to do every day or regularly. Turn computer on and take care of day-to-day business. Check to make sure your Internet access still works and all computer related equipment is operating fine. Perform any financial tasks that are checking of major stats. Learn a little each day in your niches and in the Internet marketing scene, since you market online and this business changes not every day but every hour. Check in-coming email: Delete junk mail immediately.
Log all site issues, stats, orders & other items as needed. Keep only the emails that need replies. Then quickly reply to each one or make a note to reply later when time allows. Misc – Don’t let this pile up! Make a ‘Misc.’ file, if necessary, and purge all your monthly emails into it as a backup.
Plan a Success story Market, market, market! This is a must for your business to survive. So spend time on this. There is no short cut for success and there is nothing called instant money. You have to work hard according to the marketing strategies you have built or learn from the success story of the successful online marketer whom you think has worked hard for his success with his marketing strategies and marketing ideas. For help, head to the Small Business Administration for helpful tips at SBA.gov, online articles about the latest internet marketing techniques that work for affiliate marketing, and marketing books at the public library. What Not to Do With Your Website design There are numerous mistakes you can make when first setting up a website especially if it’s a free website with free hosting, free domain, free template. All too often, they’re easy to overlook, but any one of these can quickly and immediately lose you both customers and traffic. Most importantly your reputation which might make you lose you confidence in the online business. Counters Don’t use a visitor counter.
They can backfire easily, especially if they display low numbers and a visitor decides they do not trust your product due to a low audience. If you absolutely must have a counter on your website, use an invisible one that visitors cannot see. Better yet, sign up for a good statistics program. Google offers basic services for free. Construction Signs Don’t put up construction signs on your website. If you are not ready to share your website with the world, leave it offline. It should be live as soon as you activate it with some form of content that will entice visitors. Anything less will only create permanent non-visitors. Keep it Simple Don’t over utilize snazzy looking features. They are distracting and largely a waste of space.
You want your visitors to see your products and your message, not your cool widgets. Not only that, but the heavier technology can slow down sites on older computers and there’s nothing less enticing to a visitor than a slow, unresponsive website. Update Dates and Times Don’t leave any old, outdated copyright notices or dates on your page. The first thing anyone looks for on a website is relevance and the best way to display relevance is through constant updates. If it appears you do not take the time to update and work on your site, then no one will care to look at it. Keep it Short Don’t get too wordy. People have short attention spans, especially online where they’re likely surfing during work or on a short break. You want to offer short, single topic sentences and paragraphs that they can digest quickly. If you do it right, they’ll keep reading. Use bullet points and headlines as most people merely scan online copy and you want them to at least see the most important parts of you page.
Proper Grammar The most obnoxious thing anyone can do when writing a website is not take the time to write it properly. Poor grammar, misspelled words and passive verbs are a killer. Using active sentences not only makes you appear more confident in what you’re saying, it spices up your copy. And nothing kills copy quicker than poor grammar. Sell Your Product Don’t merely show information. Throw out the best details you can muster about your product. What does it do well? Why do your visitors need you or your product more than anyone else’s. Be proactive and sell yourself. Finish with a call to action that gives your readers a clear directive to contact you, purchase something, or return at a later time.
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